Uncle Sam wants businesses and consumers to cut down on wasted food. The Obama administration is rolling out a first of its kind national goal to halve the amount of food destined for landfills by 2030. 31% of all food products in the US a whopping 133 billion pounds ends up in the trash every year. The aim is twofold: Get more food to the hungry. Reducing losses by 15% would be the equivalent of producing enough food for 25 million Americans each year. Food in landfills releases a substantial amount of methane, a potent greenhouse gas. Cutting waste also aids the bottom line. Ways to save include buying food based more closely on demand, training kitchen staff to reduce waste, using scraps as animal feed, composting and donating leftovers. No need to worry about liability: A law shields donors who give food to nonprofits such as soup kitchens

Google Inc said its reorganization into a holding company called Alphabet Inc is complete. The internet giant hopes the move will highlight the profitability of its main online- advertising business while giving more speculative new projects more freedom to move. Google's Class A and C stocks will begin trading as Alphabet Class A Common Stock on Monday. They will retain the ticker symbols GOOG and GOOGL and the share holder rights, the company said.


Google, with online - advertising businesses that include Search, Android, and You Tube is now a wholly owned subsidiary of Alphabet. Other moon shot initiatives will eventually be set up under Alphabet include health care units Google Life Sciences and Calico, Sidewalk Labs, Nest Labs, Google Ventures, Google Capital and research lab Google X the company said.


Google co-founder and Alphabet CEO Larry Page, said he hopes the restructuring will turbocharge the company's big bets in industries such as health care and transportation. People familiar with the plan said the autonomy already gained by Nest is a model for how the businesses will be run more independently.

Historic trade pact sealed.  US industries as diverse as aerospace, agriculture and apparel lauded a historic 12 nation Pacific trade deal while pharmaceutical, tobacco companies criticized the pact as falling short in key areas. Completion of the Trans-Pacific Partnership, the biggest trade deal in a generation marks a victory for President Obama. The pact among the US, Japan, Australia, Vietnam and either other companies around the Pacific, though not China, lowers trade barriers for goods and services ranging from poultry to building materials and sets commercial rules for 2/5s of the global economy.


Within the business world, some of the broadest support come from the farm sector.  The TPP would eliminate trade partners' import taxes of as high as 40% on US poultry products and fruit and 35% on soybeans while seeking to minimize unpredictable export bans that can upend business for agricultural firms. Congress will have at least 90 days to review the deal, meaning it will not come to a vote until January.

INDUSTRY TRENDS

​GOOGLE REORGANIZES

Yahoo Signs Ad Pact With Google 

​TRADE PACT SEALED

​FOOD

OCTOBER NEWS LETTER

Google has been charging marketers for advertisement it places on You Tube even when the video platform's fraud - detection systems identify that a viewer is a robot rather than a human being. The findings, revealed in an experiment by European researchers, raise questions about whether Google is doing enough to protect advertisers from deception. Fake views of ads by "bots" - computer programs that mimic the behavior of internet users - have become a big problem for marketers as they shift an increasing portion of their advertising budgets online.. In the experiment, the first of its kind, the researchers uploaded videos to You Tube. They then bought ads on the platform, targeting their own videos. Finally they created some bots and directed them to the videos. These three steps allowed them to monitor how Google's various systems treated each fake view.


When the researchers sent the bots to visit two particular videos 150 times, You Tube's public view counter identified only 25 of the views as real. However, AdWords, Google's service for advertisers, chzrged the researchers for 91 of the bot visits. The experiment was carried out by experts in computer networks from four research institution: UC3M. Imdea, NEC Labs Europe and Polito. Their findings are detailed in a paper entitled " Understanding the detection of fake view fraud in video content portals".  Google said it would contact them to discuss the findings. It said it took invalid traffic very seriously and that it had invested significantly in the technology and staff that keep this out of our systems. The vast majority of invalid traffic is filtered from our systems before advertisers are ever charged. 


In January, Symantec, the security company discovered a piece of malicious software called Tubrosa that had infected computers around the world and would repeatedly visit certain YouTube videos in the background. It is easy to find services online offering tens of thousands of YouTube views for as little as $5. The more views a video gains the more money the uploader is likely to make under YouTube's revenue-sharing scheme.


YouTube is the world's most popular online video platform and is estimated to generate gross revenues of more than $4 billion a year.  The Association of National Advertisers, whose members spend more then $250 billion on marketing each year, and White Ops,  fraud detection company, found in a study last year that a quarter of online video ads were viewed by bots. The ANA estimated that advertisers would lose more than $6 billion to bots in 2015 across both display and video advertising.

GOOGLE CHARGES FOR ADS VIEWED BY ROBOTS

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A boost for shareholder activism from the Securities and Exchange Comm: The agency plans to allow investors to use a universal proxy ballot to vote in contested corporate board elections. Such ballots make it easier for shareholders to split their votes among a preferred mix of management and dissident nominees. Observers say this give activists a leg up when trying to unseat board members because it increases opportunities for activist investors to each small shareholders. Activists generally focus on bringing about changes to increase shareholder value but push firms to adopt environmental or social proposals that they support. Regs  will be released before July 2016. Among details still to be worked out: Should ballots be optional or mandatory? What requirements must shareholders meet to be eligible to use them? And what type of information would appear on them?


Four investing to keep in mind for any kind of market: Diversify Stocks bonds cash real estate and other investments provide varying rewards. Some protect against inflation and others provide growth or income you might need for specific goals. Owning something in each category and diversifying within groups let you take realistic risks without inviting unreasonable volatility into your portfolio. Rebalance Your plans can be derailed if you do not rebalance your portfolio on a regular basis.  Doing so requires nothing more complicated than taking time to review your investments annually to make sure that the percentages you hold in each investment class have not strayed wildly from your original investment goals.


Dollar cost average Buy stocks on autopilot through dollar cost averaging, putting the same amount of money in the same investments on a regular basis. That forces you to buy when prices are down, which you might not do on your own


Keep costs down Investment costs ae something you know in advance and can control. For starters, you can save money on brokerage commisssions via online discount broker, such as Fidelity, E-Trade, Schwab or TD Ameritrade, If you are ok with just earning a market's return, buy index mutual funds from firms such as Vanguard, and Fidelity, many of their funds charge just .01% or so per year. 

 

FANTASY FOOTBALL

​DOMINOS OPENS IN ITALY

​Our mission is to keep you informed of issues which affect your economics and everyday life to enable you to sail through rough waters as smooth as possible. We are here to serve you and your business if you have one..

​The feds and some states are taking a hard look at paid fantasy football.  The explosion in the popularity of sites such as DraftKings and FanDuel, which pay out millions of dollars in winnings, is ramping up attention on their legiality. The sites insist that they promote games of skill,no online betting, which is illegal in every state except Del, NJ, Nev. Any actual crack down is probably a ways off but legislators and other officials are starting investigations and calling for hearings. Employers have concerns about fantasy football too. Time spent playing during working hours eats into productivity. One estimate of the resulting wasted wages for the millions of participants pegs the loss at $16 billion.

Already a fast food titan in the US Domino's Pizza it taking a shot at opening a store in the birthplace of pizza, Italy No stranger to international expansion, the chain has more the 12,100 stores in more than 80 international markets but had shied away from Italy until now.  On Monday, the chain opened its first Italian location in Milan as part of a master franchise agreement with ePizza SpA.


The location will source all of its ingredients locally. We will be using a recipe created by us, using locally - sourced wheat. Everything else is purely Italian. We are purchasing all of our products from Italian producers. We have created our own recipe, starting for the original pizza recipe,with Italian products, like 100 percent tomato sauce and mozzarella, and products like Prosciutto di Parma, Gorgonzola, Grana Padano, and Mozzarella di bufala Campana said Alessandro Lazzaroni who is leading the franchise. 


Epizza SpA plans to open three locations in Milan by year end. 


(Reuters) Yahoo Inc said on Tuesday it had signed a search advertising deal with Google Inc providing a potential boost to Marissa Mayer's efforts to turn around the company, which also reported revenue and profit that fell short of estimates. The deal with Google, a unit of Alphabet Inc builds on an existing search partnership Microsoft Corp under which Yahoo get a percentage of revenue from ads displayed on its sites.

​MOBILE ADVERTISING




OUR

 GOAL IS                                                  SMOOTH  

​     SAILING

US manufacturing faces another tough year in 2016. Output is up this year and will keep growing n 2016, but the pace figures to be sluggish. With headwinds such as soft overseas demand and a strong dollar unlikely to abate, the sector will struggle to do any better next year than this year's likely 1.9% growth. Suppliers to the ailing oil and gas industry will continue to be hard hit. The bright spot: car factories which will keep humming as new autos fly off lots in 2016.


Struggling factories will not give the economy much lift. Overall, manufacturing accounts for 12% of US GDP less than a few decades ago but still a sizable share. Manufacturing will not be doing much hiring. Although up from the low reached in 2010, manufacturing employment is still 10% below its prerecession level. In fact few industries related to low commodity prices will not hit bottom until next year


Makers of machinery and other industrial gear have big hopes for big data. Manufacturers such as GE and John Deere age gathering more and more information about how their products perform as more of them come with Internet connectivity That should help makers spot defects faster and improve the designs of future models, while also providing valuable  insights into specific industries. that sort of information will give equipment makers a new product to offer their clients alongside physical gear.


Software firms also plan to tap more data. Microsoft's latest operating system Windows 10 is delivered online and thus can more easily nab data on the performance of the software as it runs on users's computers. Such insights used to be harder to get when customers had to first give an OK for the software to send a report to the maker.



​INVESTING

Google's market share in the mobile ad space is expected to fall to 31.7% in 2017 from 36.9% in 2014.. In contrast, Facebook's market share is expected to grow from 18.5% in 2014 to 20.3% in 2017. In 2014 , Google's market share was 41.6% with respect to all digital ad spending  - compared to Facebooks's 10.8%. Even though Google is a heavyweight in the digital ad market. Facebook seems to have more upside potential as the global market goes mobile.


On September 12, 2015, Google announced that it was working with Twitter to take on Facebook's "Instant Articles". However, in addition to Facebook, Apple News app and Snapchat's Discover also offer similar services to users. The joint venture between Google and Twitter is expected to be launched by the end of 4Q15 in collaboration with publishers who will make content and news available on mobile platforms. After the launch of this service, users will be able to view complete articles on their mobile devices by just clicking on a link.